Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. In it’s most basic form, video production consists of writing, shooting and editing. When it comes to a solid corporate video production strategy, you have to cover all of your bases. You have to go above and beyond when it comes to creating amazing content.
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- Color Theory
The process of creating a video from concept to completion consists of three phases: Pre-Production, Production and Post-Production. Phase one (Pre-Production) is where all the planning and coordination happens, phase two (Production) is when you capture all the elements that will be in your final video and phase three (Post-Production) is where all the elements get edited together and combined to create the final video.
Phase One: Pre-Production
The first step in the process of creating a video is all about preparation and setting the groundwork.
Phase Two: Production
The meetings are over, the preparation is complete.
Phase Three: Post-Production
During the post-production phase, your video production team will begin the process to organize, plan, and edit the actual video.
Video is an especially important avenue to take your content down. Here are some important reasons why you need to incorporate amazing corporate video production into your online marketing campaign.
Everyone likes to consume information differently – When you just write content on your blog, you are only catering to read-write learners. By creating corporate video content, you will also be catering to visual and auditory learners. If your videos include easy instructions that people can follow along with, you can even tap into the kinesthetic learners who like a more hands-on approach to learning.
Google loves video – It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn’t convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results – they incorporate video results as well.
Video is easy to share – Video sharing sites like YouTube and Vimeo make it easy to share video using a link to the video or the embed code provided by the site. This makes it much more likely that people will share your amazing corporate videos on their blog, Facebook page, or other social media account.