Logo design is a branding and marketing tool that can be used to signify a business. Your logo represents your business brand by using a logo mark, typographic solution, or combination of both and communicates a message, a feeling, or a story. It’s something simple that, as you build brand loyalty, your customers come to trust and recognize.
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- Color Theory
While working on a new logo project, we spend a lot of time trying to understand both the organization and its audience.
1. Client Discovery – Our aim is to learn as much as possible about the company culture, values, people and the way they do business, and then inject that message when they design a logo.
2. Industry Discovery – Once you get to know the client, you’ll need to find out more about:
• who is the logo for (the audience)
• who you’re up against (the competition)
3. Application Discovery – This is really essential for the logo design process because it tells the designer what can and cannot be done from a design point of view.
4. Sketching (a lot) – Professional identity designers usually sketch dozens of logo ideas during the brainstorming phase, then pick only a handful to present to the client.
5. Draft Designs – Create some quick designs in black and white, then present them to the client for initial review.
6. Refinement – Colors, details and various bells and whistles are added, changed and thrown away during logo refinement stage.
7. Identity Development – Business stationery, signage, vehicle branding and many other communication tools have to be designed so they all send a unified brand message.
Your logo design has several jobs. Let’s take a look at each of them in more detail.
Your Logo Design Builds Trust and Brand Recognition
Building trust and recognition with your audience and customers can play a major part in your businesses success. By having your logo design on something, you’re guaranteeing it lives up to the promise your brand has made, and your customers can trust it. People recognize logos. And that’s one of the major things your logo design should do for you. Build recognition and trust.
Your Logo Design Makes You Stand Out From The Competition
Away from naming your company different things, your logo design helps you differentiate from your competition. With so many businesses in the world, a company has one chance to impress and attract.
Your Logo Design Visually Represents Your Brand in its Most Basic Form
Although a logos primary purpose is to identity, they can also be leveraged to communicate important brand messages and values. Just make sure to keep it simple. By truly understanding the role of a logo design, you will be able to create stronger brand identies that will perform for the business, rather than just create a pretty picture.