Flyers, Bi-Folds, Leaflets
Leaflets and Flyers are a great way to drive a promotion and publicize your business. Leaflet design needs to be informative and eye catching, having immediate impact. Using concise text content, strong typography, appropriate colour choice, striking imagery and an easy-to-follow layout – we can convey your message in a positive way to your target market. Good leaflet design and good flyer design are vital in any successful business promotional drive.
AAT | Bashkia Tiranë | Fresh Mood Bakery | Merinos | Eco Market | Berlintexx | Kape
- Color Theory
Flyers are still considered to be a very important offline marketing tool. This is due to the fact that as when they are handed to you, a moment of your attention is spent on those flyers and you are exposed to whatever brand is on them, creating a powerful impact and a long-lasting impression, which could further lead to brand-recognition in the future.
Know the objective! – You will first need to know about what you are trying to achieve by using the flyers in the first place. Is it brand awareness? Are you trying to generate leads?
Know the market position of your brand! – The more you know about the pros and cons of your brand, the easier it is to make your brand different from other brands and stand out!
Know your target audience! – Have a clear definition of who they are – the demographics, interest, spending power, etc. When you have these details, it will become easier to decide on what message to put across on your flyers.
Know the occasion! – The design of the flyers must be consistent with the occasion that they are being used for.
Quality of publication – To make the flyer design, make sure that you use images with the highest of quality. This reasoning could also extend to other inputs needed to create the flyers – paper quality, printer quality, to make sure that your flyers stay at the top of people’s mind.
Why Flyers Are Important in Marketing
It’s a low-cost option – Flyers are extremely cost effective. Rather than overhauling your website, paying for advertising space or venturing into the expensive world of offline media, flyers have an incredibly high return on investment.
It’s low effort, but high impact – It’s easy to get flyers into potential customers’ hands. This encourages promotion within smaller circles of family and friends.
People love tangible things – Customers like to have something that they can put their hands on. We get inundated with online advertising every day but it’s actually pretty rare to come across a high quality, printed flyer.
Flyers create a personal touch – Not only are flyers tangible, they add a personal touch to your message. Physically handing your potential customer a flyer will immediately create a personal relationship with them.
It’s eye catching advertising – Flyers are still important in the world of advertising because people actually read them. When you have a ton of advertisements cluttering up a website, it’s very possible to have potential customers overlook your ad even if it’s well done. And, let’s not even get started on ad blockers!