Digital marketing refers to any online marketing efforts or assets that help introduce people to your company and convince them to buy. Here are some of the most common digital marketing assets and strategies businesses use to reach people online: Pay-Per-Click Advertising, Paid Search Advertising, Search Engine Optimization (SEO), Paid Social Media Advertising, Social Media Marketing, Conversion Rate Optimization (CRO), Content Marketing, Native Advertising, Email Marketing and Affiliate Marketing.
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- Social Media
- Social Psychology
A digital marketing campaign has many moving parts that all work together to grow your business.
Define Your Goals
Do you want conversions, followers, likes, responses to emails, to be #1 on Google searches? The options are endless in digital marketing.
Define Your Target Market
Find your niche market. A successful digital marketing campaign has a well-defined audience that is carefully crafted by you, the business owner!
Create a buyer persona for you brand. Describe this person in detail – what they do for a living, their annual income, family situation, age, likes and dislikes.
Define Your Budget
Keep in mind that digital advertising is the cheapest form of advertising! We have already compared digital marketing vs traditional marketing if you don’t believe us.
Choose the Channels You Want to Use
In your digital marketing campaign, you will probably want to utilize as many channels as possible.
Do Keyword Research for SEO and PPC
If you are planning on running (PPC) or optimizing your website (SEO) you will need to do some keyword research. Keywords are words that users type into search engines in order to find a product or service or answer a question.
Set up Ads on Social Media Platforms
Wherever you decide to advertise you will need to create engaging advertisements that resonate with your audience.
Manage Your Social Media Profiles
Follower growth and reputation management are two management techniques that we swear by.
Formulate an Email Marketing Strategy
Email marketing should not be left out of your digital marketing campaign as it can be incorporated with the social media side of your campaign.
Set Up Remarketing
Remarketing is a tool that allows you to capture sales that you might have otherwise lost.
Craft A Blogging Strategy
Blogging is a critical piece of your digital marketing campaign that may sound insignificant but it can be a game changer for your business.
In the digital age, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
Here are just a few of the many reasons why your business needs to establish its online presence:
It will Make it Easier for Potential Customers Come to You
It will Make it Easier to Showcase Your Products and Services
It will Make it Easier to Build Relationships with Customers and Potential Customers
It will Make it Easier to Market Your Brand
It will make it easier to create awareness and engagement both before and after the sale
It will help you convert new buyers into rabid fans who buy more (and more often)
It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
It will shorten the buyer’s journey by presenting the right offers at the right time