Business cards are an effective networking tool for professionals and also serve as a promotional tool for a business or company division. A compelling design with the right combination of color and images helps you optimize these advantages when sharing your card. A business card typically includes the giver’s name, company or business affiliation and contact information.
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- Color Theory
Choose your Shape – The printing technique of die-cutting allows you to cut out any shape you want and still print in bulk.
Choose your Size – You’ll also want to keep in mind logistics, such as how the card fits in a wallet.
Add your Logo and other graphics – Your logo should have the biggest weight on your business card. Don’t forget that you have two sides at your disposal and additional graphics work well for showing off your brand identity.
Add necessary text – What your business card actually says depends on you and it typically includes: name, company name, job title, phone number, website, social media, address, QR code, slogan.
Choose your typography – Once you know what you want to say, you can choose how it looks. While typography such as: size, font and color are always important, it’s especially pertinent to business cards since you have to make text completely legible and have only a small space to work with.
Consider special finishes – Now that you’re reaching the final stretch, it’s time to start considering printers—especially in terms of what they can offer. Certain printers offer special finishes such as: embossing, letter pressing, foil stamping and spot UV coating, that can go a long way in making a lasting impression.
Conveys Contact Information – Above all else, a business card is a tangible object that you can use to provide your contact information to potential customers. Resist the temptation to place more information on your card than necessary, as space is limited and it’s easy to overcrowd a business card.
Helps Customers Remember You – While it conveys the means for customers to be in touch with you, a business card also serves as a way for customers and colleagues to remember you after a first meeting. Because of this, many business owners place their photograph on their card to jog customers’ memories about the circumstances of their meeting. Other entrepreneurs leave the back of their card blank so that they can use it to write a personal message to its recipient.
Reflects Your Company’s Values – A business card is a piece of your company’s marketing plan, albeit a small one, so it should work with existing materials, such as letterhead and envelopes, to portray your company’s values and its approach to business. Because of this, design the card to convey the spirit of your company’s culture.
Differentiates You From Competition – A smartly designed business card helps your company stand out among the crowd. Some entrepreneurs choose to use die cuts to create unusual shapes for their card, while others use perforations, folds and pop-ups to differentiate themselves.